digital design.

creative vision.

project management.

blending creative vision with strategic execution

Berti Lee is a Clemson alumna and creative professional with a passion for designing purposeful digital experiences that connect people and ideas. With extensive experience in web design, project management, and client onboarding, she excels at guiding teams and clients through every stage of the creative process, transforming concepts into cohesive and engaging digital identities. Berti believes that great design is built on collaboration, curiosity, and continuous growth—principles that inform both her work and her leadership approach. Outside of her professional endeavors, she enjoys reading, crafting, gardening, and exploring new ways to bring inspiration to life.

work experience

2024-Present

AppFolio, Inc

Strategic Onboarding Specialist, Websites

As a Strategic Onboarding Specialist, Websites, Berti manages the implementation of 40+ client websites per month, publishing upwards of 15 sites monthly while providing creative direction and strategic guidance throughout the process. She leads higher-level team initiatives, mentors eight onboarding specialists on design and client engagement, and collaborates with cross-functional teams to streamline workflows and improve overall outcomes.

2022-2024

AppFolio, Inc

Sr. Onboarding Specialist, Websites

Directed the creative vision for 30+ client websites each month, ensuring each project aligns with brand identity and design best practices. Led project planning and client presentations, simplifying complex creative decisions across multiple concurrent projects. Additionally, Berti mentored 12 junior teammates, guiding their growth in design execution and client management while fostering a collaborative and high-performing team environment.

2029-2022

AppFolio, Inc

Website Production Specialist

Managed 20+ website projects simultaneously, serving as both project manager and lead designer to deliver responsive websites tailored to client needs. Acted as a creative consultant, translating client visions into actionable design solutions, while partnering with internal teams to streamline processes and improve overall project efficiency.

education

2013-2018

Clemson University

Bachelor of Science, Graphic Communications

technical skills

Responsive Web Design

Logo Design

Digital Design

SEO

DNS

Adobe CC

Salesforce

Google Suite

Slack

Trello

DropBox

leadership skills

Project Management

Team Leadership

Client Relations

Customer Relationship Management

Creative Problem Solving

Escalation Resolution

get in touch

Want to hear more about how I can help your project succeed. Send me an email or call me and let's talk about your needs.